Aimed to appeal to both the mainstream market and died-in-the-wool Wiccans, this is the perfect book to capture the current fascination with magic in its broadest sense, riding on the back of the Harry Potter and the Oscar winning Lord of the Rings films which have smashed box-office records. No other witchcraft book has this breadth or focus, making it the definitive guide to the entire world of magic. An amazing resource of information, it is also a tremendously readable and entertaining journey through the full scope of witchcraft traditions. This formatted reference guide has been specifially created by Thorsons to appeal to the 'information junkies' in the market place. Sales and Marketing: Stunning package, as a companion to The Element Encyclopedia of 5000 Spells - which has sold nearly 47,000 copies since publication. This definite book is the most comprehensive, authoritative and entertaining guide you'll ever find on the mythology, folklore and traditions of magic. Following on from the hugely successful Element Encyclopedia of 5000 Spells, comes the next bumper encyclopedia celebrating all facets of witchcraft.
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